Masterminds
behind PUROS
Founded by Petra and Uroš, PUROS brings top industry expertise with a fresh perspective to the consulting business. Drawing directly from hands-on experience in automotive, luxury, technology and pharmaceuticals sectors, we deliver strategic solutions rooted in real-world success to drive innovation and growth.

Discover PUROS
Empowering Businesses, Together
Dynamic & Innovative Leaders
PUROS, founded by Petra and Uroš, is a dynamic company that redefines how businesses thrive. Our founders bring together unique perspectives: Petra, a remarkable biologist with a holistic vision, and Uroš, a technology enthusiast with a people-first approach.
Expertise & Collaborative Solutions
Our exceptional team, backed by industry-leading consultants with proven track records, takes a fresh and innovative approach to every project. We collaborate closely with clients to understand their unique needs and deliver tailored solutions that exceed expectations.
Empowering Business Success
As a strategic partner, we empower businesses to achieve their goals, surpass the competition, and stay ahead in their industries. Creativity, collaboration, and a deep understanding of client needs are the foundation of our success-driven approach.
TEAM
Partners for your journey

The man who grow the company from 50 million EUR to 190 million EUR in revenue, while increasing the EBIT margin threefold
A visionary leader driving innovation and growth with a strong focus on team development and technology. Uroš holds a Ph.D. in Mechanical Engineering and an INSEAD business education, blending technical expertise with strategic acumen and entrepreneurial spirit. As Akrapovič’s former CEO, Uroš achieved significant growth, quadrupling revenue and tripling EBIT margins, while implementing cutting-edge processes. His expertise spans high-performance racing teams and premium automotive and motorcycle manufacturers.
“Life is like a race, except there are no free practices or qualifying.”
~ U. RosaAwards
Winner
European CEO Award 2017

From pharmaceuticals to digital marketing, Petra navigates complex challenges with empathy and insight, leveraging her holistic perspective to uncover untapped potential and drive impactful innovation.
As a beacon of innovation, empathy, and unwavering determination within the consultancy realm, Petra’s unique blend of scientific expertise, entrepreneurial acumen, and a profound understanding of human nature sets her apart.
““In the symphony of biological progress, nature’s wisdom guides us to occasionally take a step back, realign our path, and adapt, allowing for the profound potential of two purposeful steps forward, as the grand composition of evolution weaves its intricate tapestry of life with grace and resilience.”
~ P. P. RosaExpertise
Pharmaceutical Market Knowledge and Compliance
- Over 20 years of experience in the pharmaceutical sector with expertise in market potential, pharmacovigilance, and advertising compliance.
- In-depth knowledge of therapeutic areas such as pulmonology, oncology, pediatrics, allergology, cardiology, and biologic therapies.
Stakeholder Collaboration and Team Engagement
Proven ability to work with cross-functional teams, engage with both professional and public audiences, and foster creative problem-solving.
Entrepreneurship and Project Leadership
Experience in project management, digital marketing, and an online school, blending organizational skills with entrepreneurial experience as a founder of Dansaia and Aromabeep.
CONTACT
Transform your potential into performance with us today
We focus on the core elements of success: People, Products, and Customers. With precision and expertise, we unlock your true potential, driving measurable results in today’s fast-paced world.