Masterminds
behind PUROS

Founded by Petra and Uroš, PUROS brings top industry expertise with a fresh perspective to the consulting business. Drawing directly from hands-on experience in automotive, luxury, technology and pharmaceuticals sectors, we deliver strategic solutions rooted in real-world success to drive innovation and growth.

Scroll Down
Uros & Petra - About us

Discover PUROS

Empowering Businesses, Together

  • Dynamic & Innovative Leaders

    PUROS, founded by Petra and Uroš, is a dynamic company that redefines how businesses thrive. Our founders bring together unique perspectives: Petra, a remarkable biologist with a holistic vision, and Uroš, a technology enthusiast with a people-first approach.

  • Expertise & Collaborative Solutions

    Our exceptional team, backed by industry-leading consultants with proven track records, takes a fresh and innovative approach to every project. We collaborate closely with clients to understand their unique needs and deliver tailored solutions that exceed expectations.

  • Empowering Business Success

    As a strategic partner, we empower businesses to achieve their goals, surpass the competition, and stay ahead in their industries. Creativity, collaboration, and a deep understanding of client needs are the foundation of our success-driven approach.

TEAM

Partners for your journey

  • <span class='text-lime'>Uroš</span> Rosa

    Uroš Rosa

    The man who grow the company from 50 million EUR to 190 million EUR in revenue, while increasing the EBIT margin threefold

    A visionary leader driving innovation and growth with a strong focus on team development and technology. Uroš holds a Ph.D. in Mechanical Engineering and an INSEAD business education, blending technical expertise with strategic acumen and entrepreneurial spirit. As Akrapovič’s former CEO, Uroš achieved significant growth, quadrupling revenue and tripling EBIT margins, while implementing cutting-edge processes. His expertise spans high-performance racing teams and premium automotive and motorcycle manufacturers.

    Akrapovič Awards during his leadership

    • 16 Red Dot Design Awards

    • 24 Best Brand Design Awards Automotive exhausts

    • 30 Best Brand Design Awards Motorcycle exhausts

    • In 2018, Akrapovič, under Uroš’s leadership as CEO, was recognized as one of the 1000 Companies to Inspire Europe by London Stock Exchange

    “Life is like a race, except there are no free practices or qualifying.”
    ~ U. Rosa

    Awards

    Winner

    European CEO Award 2017

  • <span class='text-magenta'>Petra</span> Počkaj Rosa

    Petra Počkaj Rosa

    From pharmaceuticals to digital marketing, Petra navigates complex challenges with empathy and insight, leveraging her holistic perspective to uncover untapped potential and drive impactful innovation.

    As a beacon of innovation, empathy, and unwavering determination within the consultancy realm, Petra’s unique blend of scientific expertise, entrepreneurial acumen, and a profound understanding of human nature sets her apart.

    ““In the symphony of biological progress, nature’s wisdom guides us to occasionally take a step back, realign our path, and adapt, allowing for the profound potential of two purposeful steps forward, as the grand composition of evolution weaves its intricate tapestry of life with grace and resilience.”
    ~ P. P. Rosa

    Expertise

    Pharmaceutical Market Knowledge and Compliance

    • Over 20 years of experience in the pharmaceutical sector with expertise in market potential, pharmacovigilance, and advertising compliance.
    • In-depth knowledge of therapeutic areas such as pulmonology, oncology, pediatrics, allergology, cardiology, and biologic therapies.

    Stakeholder Collaboration and Team Engagement

    Proven ability to work with cross-functional teams, engage with both professional and public audiences, and foster creative problem-solving.

    Entrepreneurship and Project Leadership

    Experience in project management, digital marketing, and an online school, blending organizational skills with entrepreneurial experience as a founder of Dansaia and Aromabeep.

CONTACT

Transform your potential into performance with us today

We focus on the core elements of success: People, Products, and Customers. With precision and expertise, we unlock your true potential, driving measurable results in today’s fast-paced world.