nOrdinary Consulting

Uroš & Petra - puros
Scroll Down

ABOUT

Transforming potential into performance

At PUROS, we empower organizations and aspiring leaders to thrive in a fast-paced world. Through tailored strategies, hands-on workshops, and leadership development programs, we help you build high-performing teams, innovate with precision, and deliver exceptional results.

EXPERIENCE

We cover various industries from

high-tech

automotive

motorcycles

pharmaceutical

financial sectors

PROVEN RESULTS

Experience that speaks

+20

Years of proven experience in leadership

+70

International Awards

From
50m €
to
190m €

Yearly revenue growth (while in a CEO position)

SERVICES

Unlock your hidden potential

Empowering you to reach new heights, overcome challenges, and achieve lasting success.

People

Empowering Teams and Leaders

Product

Simplifying Complexity

Customer-Centric Strategies

Building Lasting Relationships

Speaking

Lectures and Keynote Speakers

THE FOUNDING TEAM

Pure expertise with a fresh approach

Founded by Uroš and Petra, PUROS brings top industry expertise with a fresh perspective to the consulting business.

<span>Uroš</span> Rosa

Uroš Rosa

A combination of performance engineering and leadership. Uroš grew a company from 50 million EUR to 190 million EUR in revenue, while increasing the EBIT margin threefold.

<span>Petra</span> Počkaj Rosa

Petra Počkaj Rosa

An entrepreneurial spirit who founded Dansaia and Aromabeep, Petra combines her pharmaceutical expertise with digital marketing, applying a holistic and innovative approach to tackle complex challenges

TESTIMONAIL

How we help them?

“Uroš shared a wealth of practical insights about running a company and approaches to setting strategies and plans. What stood out to me the most was the breakdown of annual and multi-year goals into three categories: customers, products, and people. This approach is clear, comprehensive, and fosters cross-departmental collaboration, which we believe is the right way to operate.”

dr. Gorazd Lampič

Co-founder, Elaphe Propulsion Technologies Ltd.

Elaphe

“Uroš quickly understood our desires, needs, and challenges—undoubtedly also because he spent the early years of his professional career honing his skills in an academic environment. Throughout the process, he enriched us with his external perspective, rooted in an economy that seeks to operate quickly and efficiently—without unnecessary burdens, complications, or bureaucracy.

With Uroš’s help, our new strategy is clear, actionable, and something we can fully embrace and implement.”

prof. dr. Mojca Ciglarič

Faculty of Computer and Information Science, University of Ljubljana

Faculty of Computer and Information Science

“Collaborating with PUROS was a great experience for us. They guided us in crafting a clear and actionable strategy, redefining how we approach our projects and ensuring everyone in our new organization understands their role and responsibilities. Their structured and insightful approach has given us the foundation to move forward with confidence.”

Simon Kržič

Founder and CEO of SimonKr Video Production

SimonKr Video Production

“Collaborating with Uroš was a turning point for our company. He brought a wealth of experience in leading high-performance organizations, helping us craft a clear strategy, establish a new organizational structure with defined responsibilities, and design an effective reward system for our employees.

What we appreciated most was his direct, no-nonsense approach—focused solely on what matters, drawing from real-world experience to make things better and simpler. Uroš’s guidance has been invaluable in driving our business forward.”

Stanislav Grubar

Founder and CEO of BOS Grubar

BOS Grubar

“It is a very difficult task to find the correct business partners... but PUROS was for sure the right choice to make, bringing in the skills, the expertise and the procedures needed to achieve our growth targets. At the same time what i value most, is the personality and attitude in our cooperation, that makes the greater change first to people and then to business success.”

Polychronis Spanoudakis

CEO & Co-Founder of Motonius

Motonius

“Uroš’s approach to coaching combines extensive practical knowledge from a wide range of fields, helping you build practical strategies and develop new approaches to challenges.

His ability to ask the right questions and identify the core issue always provided clear direction, making each session both engaging and highly valuable.

Uroš genuinely offers all his expertise to support you, and I always left equipped with new insights and actionable steps that I could immediately apply in practice.”

Jerica

Executive in a production company

“At the Podim conference, Uroš Rosa impressed with his exceptional energy, profound expertise, and actionable insights on high-speed leadership. As a seasoned leader combining technical knowledge with strategic vision, he emphasized the importance of adaptability, quick decision-making, and team leadership in today’s fast-paced tech-driven world. His contribution inspires entrepreneurs and leaders striving for growth and innovation.”

Urban Lapajne

Program director of PODIM conference

PODIM Conference

“With Transformation Lighthouse, “The Leadership Masterclass” by Uroš Rosa and Jost Capito offered a transformative experience, equipping participants with practical tools and innovative leadership strategies. Led by top-notch facilitators, the workshop emphasized transformational leadership, fostering authenticity, empathy, and a positive organizational culture. Participants gained invaluable insights, emerging with renewed purpose and confidence to lead thriving teams and make a lasting impact. It was an absolute pleasure collaborating with the best in the field of high-performing teams, and I look forward to more in the future.”

Urška Jež

Founder and CEO of Transformation Lighthouse

Transformation Lighthouse

“Uroš gave me valuable insights on effective team leadership, helping me implement key strategies that improved team performance and surpassed our goals. His guidance shaped my leadership skills and fostered a thriving team environment. Uroš’s support has been instrumental in driving our success.”

Nik Klemenc

Team Design Lead

“Uroš joined us at an early stage as one of our angel investors, recognizing the potential of intelligent robotics right away. Drawing from his experience, he played a key role in shaping our go-to-market strategy, providing invaluable feedback on product development, and serving as a trusted reference for our investors.”

Tomaž Stolfa

Co-founder and CEO of Sunrise Robotics Corporation

Sunrise Robotics Corporation

CONTACT

Transform your potential into performance with us today

We focus on the core elements of success: People, Products, and Customers. With precision and expertise, we unlock your true potential, driving measurable results in today’s fast-paced world.